About Us
Welcome to Cross-Border Business Radio (CBB Radio), a registered media company based in Zambia. We are dedicated to amplifying media coverage on matters related to trade—both local and international, as well as regional trade. Our mission is to be the leading media house committed to educating and sensitizing traders, especially cross-border traders in Zambia, the surrounding regions, and the entire African continent. By providing vital trade information, we aim to help traders make informed decisions.

At CBB Radio, we serve as a mouthpiece not only for traders, both formal and informal, but also for industry experts and policymakers. We understand the importance of ensuring that good policies reach their intended targets—cross-border traders. Our goal is to bridge this gap and support the dissemination of crucial trade information across all levels.

Vision
To be the leading media house in Africa, empowering traders with vital information to make informed decisions and fostering a well-informed trading community.

Mission
To amplify media coverage on trade matters, educate and sensitize cross-border traders, and facilitate the dissemination of crucial trade information to industry experts and policymakers, ensuring that good policies reach their intended targets.